Privacy Policy – Equinomy

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1. Data Controller

Equinomy ("we", "us", "our") is the data controller for the personal data processed in this app. You can reach us at:

Email: info@equinomyapp.com
Website: https://equinomyapp.com

2. Data We Collect

2.1 Account Data

Email address and/or phone number (depending on your sign-in method)
Apple ID (if you sign in with Apple)
Date of account registration

2.2 Horse Data

Horse name, breed, and date of birth (optional)
Images associated with horses (optional)
Horse location (optional): a town you type in yourself and/or the municipality you choose or let the app find using your phone's location services. We only store the municipality — never your exact position.
How the horse is kept (e.g. boarded or at home, box or loose housing) and what you do together (e.g. dressage or trail riding) (optional)

If you tap "Use my location", the app asks for access to your location once. Your phone's built-in location service (from Apple or Google) converts the position into a municipality. We do not store the coordinates.

2.3 Expense Data

Amount, currency, category, and date of expenses
Descriptions you enter manually
Receipt photos you choose to scan

2.4 Usage Data

Number of receipt scans per month (to enforce the free plan limit)
Subscription status
Your choice about anonymous sharing for cost comparisons (on or off), with the time, privacy policy version and app version

2.5 Device Data

Device type and operating system (collected automatically by third-party services)
Push notification token (used to deliver in-app notifications, if you enable notifications on your device)

3. Why We Process Your Data

Purpose	Legal Basis
Providing and operating the app	Contract
Managing your account and authentication	Contract
Managing subscriptions and payments	Contract
Interpreting expenses you type in and receipts you scan (AI features)	Contract
Improving the app and fixing bugs	Legitimate interest
Comparing your horse's costs with similar horses and producing anonymous, aggregated statistics about the cost of keeping a horse (only if you turn on "Share anonymously and compare")	Consent
Complying with legal obligations	Legal obligation

3.1 Anonymous Cost Comparison

Cost comparison is off by default and is only used if you turn on Share anonymously and compare in the app. When it is on, the following is used together with data from other users who share: your horses' municipality and county, breed or horse type, how they are kept, what you do together, and your costs per category and month. Names, notes, stable names, receipt photos and exact locations are never used.

Results are only ever shown in aggregate for groups of at least 10 horses from at least 5 different owners, so no individual user or horse can be identified. You can turn sharing off at any time in the app under Profile. From then on, your data is no longer used in new comparisons or statistics; aggregated results that have already been produced cannot be traced back to you. The data is never used to profile you, never sold, and never shared with third parties for marketing purposes.

4. Third Parties We Share Data With

Supabase (database and authentication)

Your account and app data is stored in Supabase, which provides cloud database and authentication services. Data is stored within the EU/EEA. Learn more: supabase.com/privacy

Anthropic (AI features)

When you use the AI features — describing expenses in the chat or scanning a receipt — the text you write, the receipt image, and the names of your horses and categories are sent to Anthropic, which interprets them and suggests an entry. Anthropic processes this data on our behalf as a processor under its commercial terms and does not use it to train its models. Learn more: anthropic.com/legal/privacy

RevenueCat (subscription management)

Subscription status and purchase history are managed by RevenueCat. They receive an anonymised user ID and platform transaction data. Learn more: revenuecat.com/privacy

Apple (App Store and Apple Sign In)

If you use Apple Sign In, Apple processes your Apple ID. Purchases via the App Store are handled by Apple's payment infrastructure. Learn more: apple.com/legal/privacy

Google (Google Play)

Purchases via Google Play are handled by Google's payment infrastructure. Learn more: policies.google.com/privacy

International Data Transfers

Some of our third-party processors, including Supabase, RevenueCat and Anthropic, are headquartered in the United States. Where personal data is transferred outside the EU/EEA, we ensure appropriate safeguards are in place — in particular, Standard Contractual Clauses (SCCs) approved by the European Commission. You can request a copy of the applicable SCCs by contacting info@equinomyapp.com.

We never sell your personal data to third parties.

5. Retention and Deletion

Your data is retained for as long as your account is active.
If you delete your account, your personal data is deleted within 30 days, except for data we are legally required to retain.
Receipt photos and horse images are retained until you remove them or your account is deleted.
Your choices about anonymous sharing are kept for as long as your account is active, so we can show what you agreed to and when, and are deleted together with your account.

6. Your Rights (GDPR)

You have the right to:

Access the data we hold about you
Rectify inaccurate data
Erase your data ("right to be forgotten")
Restrict the processing of your data
Object to processing based on legitimate interest
Data portability – receive your data in a machine-readable format
Withdraw consent where processing is based on consent

To exercise your rights, contact us at info@equinomyapp.com. We will respond within 30 days.

You also have the right to lodge a complaint with the data protection supervisory authority in your country of residence. Examples: Sweden — IMY (imy.se); Germany — BfDI (bfdi.bund.de); France — CNIL (cnil.fr).

7. Security

We apply industry-standard security measures including encrypted data transmission (TLS), encrypted storage, and access controls. No system is 100% secure and we cannot guarantee absolute security.

8. Children

The app is not intended for children under the age of 13. We do not knowingly collect data from children. If you believe a child has registered an account, please contact us and we will delete the data.

9. Changes to This Policy

We may update this policy. For material changes we will notify you via the app or email. Continued use of the app after changes take effect constitutes acceptance of the updated policy.

10. Contact

Questions about this policy? Contact us at info@equinomyapp.com.